Named ‘3CODESIGN. 3R: Ridurre, Riciclare, Riutilizzare’(Reduce, Recycle, Reuse), this is a traveling exhibition dedicated to promote recycling culture and environmental sustainability. The exhibition stems from the ethical and environmental necessity that "waste turns into raw material again", putting recycling and reuse as the foundation of a circular economy. Eco-design is based on this circularity, where design and production are rethought with a focus on future generations, as a form of responsibility and sharing.

The Italian design is increasingly moving towards a new ecology of the artificial and ‘3CODESIGN’ is the best place to admire that, as it is organized specifically to showcase interior designs beyond waste. Promoted by the Ministry of Foreign Affairs and International Cooperation and curated by Silvana Annichiarico, this event enhances the ‘Made in Italy’ and all eco-designers who have embraced a completely sustainable approach for their artistic projects.

From 2021 to 2023, 3CODESIGN will be set up in various cities around the world. Here are all the stops of the traveling exhibition:

1. Prague, Czech Republic: May 27 to July 2, 2021
2. Doha, Qatar: September 15 to September 29, 2021
3. Shenzhen, China: October 7 to December 5, 2021
4. Toronto, Canada: March 1 to April 15, 2022
5. Washington, USA: May 2022
6. Tunis, Tunisia: May 22 to June 30, 2022
7. Pristina, Kosovo: July 29 to August 23, 2022
8. Tallinn, Estonia: September 19 to September 25, 2022
9. Tripoli, Libya: October 24 to October 31, 2022
10. Benghazi, Libya: November 14 to November 27, 2022
11. Bucharest, Romania: January 26 to February 26, 2023
12. Sofia, Bulgaria: March 17 to April 30, 2023
13. Tel Aviv, Israel: September 8 to December 9, 2023

Nestart has been chosen to participate in the exhibition "3CODESIGN: 3R - Ridurre, Riciclare, Riutilizzare" as it was in line with the objectives of the "Cura Italia" Decree-Law and as part of the integrated promotion strategy ‘Vivere all’Italiana’("Living the Italian Way") for the international relaunch of Italian productions.
Upcycling is the key of Nestart, in view of the fact that it makes timeless interior objects, designed to be continuously regenerated, starting from waste materials and industrial scrap metals that are given new life.

For this International Exhibition, Nestart has selected "Portariviste Labo", a magazine holder table that not only reverses the traditional production strategy but also deconstructs the classic concept of a designer magazine holder. The proposed product is innovative and designed entirely in accordance with the principles of the circular economy.

Alongside Nestart, the 3CODESIGN Exhibition will feature furniture pieces from Sapiens Design. Sapiens Design is an ecodesign company that shares vision and ideas, engaging in a mutual exchange with Nestart for the same goal: environmental sustainability. "Reduce, Recycle, Reuse" are the three core values of both projects. In addition to Nestart's Portariviste Labo, the "Intrecci" series by Sapiens Design will also be on display during the event.

The "Intrecci" series gathers design elements through a unique textile processing technique, incorporating the ‘pezzara’ from Calabria and the 'valtellinese' rag. Its aim is to link distant Italian traditions and territories, from the North to the South, for the transformation of industrial waste materials, as Nestrat. This series is composed by tables and magazine racks, with fabric as the central element, that create a harmonious dissonance alongside the metallic material of Portariviste Labo.