In recent years, Italian design has embarked on a path of transformation towards what is now known as eco-design. This evolving trend is not just about creating aesthetically pleasing products; it is a movement aimed at contributing to the construction of a new ecology of the artificial. At its core, eco-design in Italy seeks to reduce waste, recycle materials, and promote reusability, embracing the principles of a circular economy.

The emerging model of Italian eco-design re-evaluates every single stage of the design and production process. It envisions products that are repairable, reusable, shareable, and recyclable from the very beginning. Instead of becoming waste, the value of an object should remain in circulation, constantly regenerating itself:

One of the main exhibitors at 3CODESIGN is Nestart, an Italian craft company specialized in sustainable design. Nestart's approach revolves around upcycling a huge iron plate, transforming what would normally be discarded material into high-quality furniture and pieces of art. Through precise laser cutting and shaping, we create components that prioritize reusability, contributing to a circular economy and waste reduction.

This change represents a deviation from the resource-intensive production methods of the 20th century. It means a deep and radical revision of the production model, emphasizing ethical and environmental considerations that prioritize future generations.

The exhibition “3CODESIGN 3R Reduce Recycle Reuse”, promoted worldwide by the Ministry of Foreign Affairs, provides a comprehensive overview of how Italian design is moving in this direction. Indeed, it shows how new objects are redefining the way we approach environmental sustainability for a better future, marking a significant break from the production methods and design strategies of the 20th century.