Design goes beyond simple lines and shapes; often, it communicates with our minds unconsciously. Behind every choice of color, layout and form lies an intricate psychological game that influences our perceptions and behaviors.

Discovering and understanding the psychology of design can open new horizons in how we interact with the world around us.

Color Psychology

One of the most fascinating aspects of design and psychology is the effect of colors on our emotions and mood. For instance, blue is often associated with tranquility and trust, while red can evoke passion and energy. Designers leverage this knowledge to create engaging and memorable experiences. In case you're not a designer, this is where Nestart Lab's CREO comes into play. This product is fully customizable and allows you to become a designer simply by using your creativity!

Layout and Visual Perceptions

The arrangement of elements and the choice of materials play a fundamental role in evoking emotions. An intuitive layout can evoke a sense of comfort and trust, while a creative use of form can capture attention and stimulate curiosity.
Every detail that merges interior design and psychology is studied to trigger a precise response.

Born from the concept of arrangement is ODE, a modular bookcase with which you can decide how to organize shelves and various spaces to make a simple furnishing truly unique.

Ergonomic Interior Design

In the realm of furnishing, ergonomics plays a fundamental role, integrating elements of design and psychology to create environments that promote user well-being. Ergonomic design considers the physical and cognitive needs of individuals, using design to optimize the functionality and comfort of living spaces. The harmonious combination of psychology and design in interior ergonomics allows for aesthetically pleasing spaces that are also intuitive and welcoming for those who inhabit them.

The Importance Of Forms

Design psychology also extends to how we perceive and interact with physical objects; indeed, the shape, consistency and even the weight of an object can influence our perception of its quality and value. Designers who understand these dynamics can create products that not only meet the functional needs of customers but also emotionally and aesthetically attract them, thus creating a deep and lasting bond.

Nestart stands out with its products precisely for their design and forms, studied and designed by professional artists.


Design and psychology harnesses science and art to create engaging and meaningful experiences. Understanding these fundamental principles can help designers create more effective solutions and customers enjoy more gratifying experiences.

Looking for new furniture? Nestart is here for you!

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